Working closely with the Brew team and PR, we built out a launch strategy to announce the festival – quickly growing trade and consumer interest.
From the ground up, we implemented a strategy across organic and paid platforms in order to grow an audience for the 2020 event.
Understanding the importance of building a narrative around the brand—a platform for great beer (and cider, and spirits!)—we worked closely with exhibitors to execute a series of successful brand-led online activations, such as Instagram takeovers.
Our paid strategy focused on a sales funnel built on the principle of aware > convince > convert – using custom audiences and remarketing to narrow our audiences and increase urgency of messaging, to ultimately maximise ticket sales.
5,000+ tickets sold
250K post engagements
Authentic, bespoke video content is a powerful story telling tool – so we were keen to meet some key exhibitors ahead of the festival.
The result was a number of brewery micro documentaries – where consumers could learn about exhibitors and the unique drinks they were bringing to the event.
We worked closely with one of the music headliners, DJ Artwork – to promote the event to his fans. He created a series of entertaining green screen videos to push ‘The Arthur Arms’ – his pub dancefloor within the festival.