Building a brand for one of the UK's biggest craft beer festivals.

Thousands of attendees sampling hundreds of breweries over six sessions. BrewLDN brought us in to curate and manage their online campaign - growing a digital presence from nothing for their inaugural event.


Working closely with the Brew team and PR, we built out a launch strategy to announce the festival – quickly growing trade and consumer interest.


From the ground up, we implemented a strategy across organic and paid platforms in order to grow an audience for the 2020 event.

Understanding the importance of building a narrative around the brand—a platform for great beer (and cider, and spirits!)—we worked closely with exhibitors to execute a series of successful brand-led online activations, such as Instagram takeovers.


Our paid strategy focused on a sales funnel built on the principle of aware > convince > convert – using custom audiences and remarketing to narrow our audiences and increase urgency of messaging, to ultimately maximise ticket sales.


5,000+ tickets sold

1,200,000 impressions

250K post engagements

25k clicks


Authentic, bespoke video content is a powerful story telling tool – so we were keen to meet some key exhibitors ahead of the festival.

The result was a number of brewery micro documentaries – where consumers could learn about exhibitors and the unique drinks they were bringing to the event.


We worked closely with one of the music headliners, DJ Artwork – to promote the event to his fans. He created a series of entertaining green screen videos to push ‘The Arthur Arms’ – his pub dancefloor within the festival.

Proud to have worked with