HOW?
We worked with Deliveroo’s student marketing partner and launched a series of taster events on Facebook in key student cities. We targeted audiences by area and propensity to order, which generated thousands of orders for Deliveroo among an audience that is notoriously stringent with their money. In a separate campaign, we also targeted people actively looking for jobs and incentivised them to work for the company as delivery riders.
RESULTS
3,000 orders
183,500 students reached
87,000 engaged
