Havering Apprenticeships

A fascinating branding project for a London borough council.

Havering Council came to us looking for an eye catching visual identity to promote their apprenticeship scheme. The challenge was to appeal to a broad demographic of existing staff, many of whom may have never considered an apprenticeship before.

The council’s objective was to increase the number of apprenticeships being taken within the workforce — in order to build skills and commitment of staff, improve diversity, employability and career opportunities.

The project required an identity to appeal to staff members of all ages and backgrounds. Key messaging was focused on various stakeholder perspectives – staff, managers, apprentices, teams and the council as a whole.

RESULTS

The campaign was a great success – with Havering Council exceeding their target of new apprenticeship enquiries within the first fortnight of the campaign.

Proud to have worked with