PUMA ‘A Storm is Brewing’

Conceiving, producing and executing a fully immersive event for the global launch of the new Puma Storm sneaker

Puma asked zero twenty to develop and execute an activation event for the launch of their new sneaker, the Puma Storm, in line with their overarching concept ‘A Storm is Brewing.’ Our brief was to develop and execute a unique and immersive event that will leave a lasting impression on the select few in attendance.


We created a fully immersive storm environment in an east London warehouse that allowed attendees to feel like they were inside a storm. Working closely with visual elements such as projections, lighting and smoke, and with NTS residents Space Afrika providing a bespoke atmospheric set, influencers were taken on a surreal journey that kept the trainers at the forefront. A dramatic POS placement housed the trainers inside a purpose built storm room that encouraged photography and showcased the trainers in a unique way and a 4D storm studio allowed for interactive photo opportunities which were shared widely on social media.


Promoted by Puma as part of a global campaign and featured across a number of leading influencers’ social channels.

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