The Drop Date x New Balance

Conceiving and producing an immersive space to show off an established brand's new product

The Drop Date asked zero twenty to come up with a concept for an immersive events space in the heart of Soho, London on behalf of New Balance. They also asked us to build and produce the space for the launch of New Balance's new trainer, the 997H.


We worked closely with The Drop Date to conceive the events space before commencing building work. The set showcased the launch of a dedicated Sneaker Freaker book via wall-mounted photography and a floor to ceiling ‘book wall’, while perspex boxes suspended by industrial scaffolding housed the various iterations of the 997 trainer dating back from today to 1990.


Promoted by New Balance as part of a global campaign.
Appeared across Highsnobiety, size?, Sneaker Freaker, The Drop Date and a number of other leading fashion and sportswear channels and industry influencers’ social media channels.

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